Come, be a part of this grand celebration that’s about to take the fashion world by storm!

Eligibility & Rules and Regulation

  • You may participate in Asian Designer Week as NEWGEN / ASIAN DESIGNER.
  • NEWGEN ASIAN DESIGNER: If you are a designer applying to be part of this program, you must have your own label or have been in business under one designer label name for minimum 3 Years for National / International Designer.
  • ASIAN DESIGNER: If you are a designer applying to be part of this program, you must have your own label or have been in business under one designer label name for minimum 7 Years for National / International Designer.

The process for this selection for participation at the ADW WF19 has been instituted by the ADFC to ensure the highest standard of Indian Fashion to be showcased at the right platform. This selection ensures that the best competitive talent is showcased at this fashion trade event.

Please find below a list of guidelines that you will have to adhere to in respect of the jury selection for the forthcoming  ADW (WF’19 )

Guideline for Jury Selection:

You are required to send us 5 Ensembles (picture) of your WF 18’ previous collection.( LOOK BOOK /Design- pictures of garment worn by a Model )

Email –   

5 pictures should be the best representation of your design work.

Please note that the ensembles pictures should be part of your WF’19 collection. Kindly provide costing for only 1 garment. The purpose is to understand the marketability of your merchandise. Selection will be on the merit of design originality, styling, use of sustainable fashion.

Important Dates and Selection Process

ADW WF’19  DEADLINE  for ASIAN DESIGNER (National /International )

  • The last date to send LOOK BOOK for ADWSE19  – 15 Aug 2019
  • Application – 26 Aug 2019


  • All applicants who wish to apply for ADW WF19 must fill the online registration form at  or email us their Portfolio/Look Book at 
  • Please do not submit your garment samples unless requested to do so.


  • Once an applicant has completed the Application form and submitted the required portfolio, this will be reviewed and the selected ones will be notified by email/phone.
  • Once the designer has been selected they may be called for Personal Interview (if required).
  • The applicant has to deposit 25% of the fee within 5 days of the date they are informed of there selection, falling this will terminate their selection and the seat will be offered to the waiting applicant.

Application Guidance Notes


  • Pictures of samples should be taken on professional quality female models or on suitable mannequins.
  • The location, setting, and background for pictures should be planned according to the theme of the collection.
  • Pictures of the samples on a model or mannequin should be styled appropriately and should indicate the right placement of an accessory used.
  • In-case collection carries separates like trousers, tops or jackets, the pictures should clearly indicate the complete look.
  • Designers should provide high-quality sketches and photographs in PDF/PNG/JPEG format. All files should be zipped in a folder and then upload in a single zip or RAR file. The file should not exceed more than 10MB.


  • Designers should strictly follow ADW Season 9 – Winter Festival  2019.
  • Designers should showcase their original work and avoid any attempt towards plagiarism if reported AFDC will take action necessary.
  • Design Showcased by the designer must be stitched and finished to the best quality.
  • Designers are requested to provide costing of the one garment to know the market value of the ensemble.

Evaluation Criteria for Final Selection

  • The originality of Concept & Innovation in Design– How creative and unique is the theme/concept/elements of the proposed collection for ADW and the design philosophy of the label?
  • Craftsmanship– What is the level of quality of the tailoring, detailing and finishing of the samples submitted?
  • Design Aesthetics– Balance of colors, patterns, prints or embroideries used in the proposed collection.
  • Clarity of Vision– What is the level of clarity behind the design philosophy of the label, theme of the proposed collection and execution through the samples submitted?

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