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Eligibility & Rules and Regulation

ASIAN BUDDING DESIGNER category is specially created under Asian Designer Foundation Program to promote Young Fashion Label and create business opportunity for them.

Fashion designers who have recently launched their label having 1 Year of Exp or still striving to stabilize their labels/brands would come under the ASIAN BUDDING DESIGNER category.

The process for this selection for participation at the ADW has been instituted by the ADFC to ensure the highest standard of Indian Fashion to be showcased at the right platform. This selection ensures that the best competitive talent is showcased at this fashion trade event.Please find below a list of guidelines that you will have to adhere to in respect of the jury selection for the first time showcase and Budding Designers at the forthcoming ADW (SS’20 )Guideline for Jury Selection:You are required to send us 5 Ensembles (picture) of your S/S 19’ previous collection.( LOOK BOOK /Design- picture of garment worn by a Model )Email –

5 pictures should be the best representation of your design work.

Please note that the ensembles pictures should be part of your SS’18 collection. Kindly provide costing for only 1 garment. The purpose is to understand the marketability of your merchandise. Selection will be on merit of design originality, styling, use of sustainable fashion.

Important Dates and Selection Process


The last date to send LOOK BOOK / DESIGN for ADW SS20 26 jan 2020

the last date to send application form is 30 jan 2020


All applicants who wish to apply for ADW SS19 must fill the online registration form at or email us their Portfolio/Look Book at

Please do not submit your garment samples unless requested to do so.

Once an applicant has completed the Application form and submitted the required portfolio, this will be reviewed and the selected ones will be notified by email/phone.
Once the designer has been selected they may be called for Personal Interview (if required).
Applicant has to deposit 50% of the fee within 5 days of the date they are informed of there selection, falling this will terminate their selection and the seat will be offered to the waiting applicant.

Application Guidance Notes


Pictures of samples should be taken on professional quality female models or on suitable mannequins.

The location, setting, and background for pictures should be planned according to the theme of the collection.
Pictures of the samples on a model or mannequin should be styled appropriately and should indicate the right placement of an accessory used.
In-case collection carries separates like trousers, tops or jackets, the pictures should clearly indicate the complete look.
Designers should provide high-quality sketches and photographs in PDF/PNG/JPEG format. All files should be zipped in a folder and then upload in a single zip or RAR file. The file should not exceed more than 10MB.

Evaluation Criteria for Final Selection

Originality of Concept & Innovation in Design – How creative and unique is the theme/concept/elements of the proposed collection for ADW and the design philosophy of the label?
Craftsmanship – What is the level of quality of the tailoring, detailing and finishing of the samples submitted?
Design Aesthetics – Balance of colors, patterns, prints or embroideries used in the proposed collection.
Clarity of Vision – What is the level of clarity behind the design philosophy of the label, theme of the proposed collection and execution through the samples submitted?

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