Come, be a part of this grand celebration that’s about to take the fashion world by storm!
Eligibility & Rules and Regulation
You may participate in Asian Designer Week as ASIAN BUDDING DESIGNER.
There are two sub-categories comes under Asian Designer Foundation Program specially designed to promote new talent – ASIAN BUDDING DESIGNER to promote Young Fashion Label and NEXTGEN EMERGING TALENT to give an opportunity to Fashion Students.
Fashion designers who have recently launched their label/1 Year Exp or still striving to stabilize their labels/brands would come under the ASIAN BUDDING DESIGNER category.
The process for this selection for participation at the ADW has been instituted by the ADFC to ensure the highest standard of Indian Fashion to be showcased at the right platform. This selection ensures that the best competitive talent is showcased at this fashion trade event.
Please find below a list of guidelines that you will have to adhere to in respect of the jury selection for the first time showcase and Budding Designers at the forthcoming ADW (SS’19 )
Guideline for Jury Selection:
You are required to send us 5 Ensembles (picture) of your S/S 18’ previous collection.( LOOK BOOK /Design- picture of garment worn by a Model )
5 pictures should be the best representation of your design work.
Please note that the ensembles pictures should be part of your SS’18 collection. Kindly provide costing for only 1 garment. The purpose is to understand the marketability of your merchandise. Selection will be on merit of design originality, styling, use of sustainable fashion.
Important Dates and Selection Process
ADW SS19 APPLICATION DEADLINE for ASIAN BUDDING DESIGNER:
The last date to send LOOK BOOK / DESIGN for ADWSS19 26 Jan 2019
the last date to send application form is 2 FEB 2019
SELECTION PROCESS– LOOK BOOK SUBMISSION
All applicants who wish to apply for ADW SS19 must fill the online registration form at www.asiandesignerweek.com or email us their Portfolio/Look Book at firstname.lastname@example.org
Please do not submit your garment samples unless requested to do so.
TWO– SCREENING LOOKBOOK > PERSONAL INTERVIEW > FINAL SELECTION
Once an applicant has completed the Application form and submitted the required portfolio, this will be reviewed and the selected ones will be notified by email/phone.
Once the designer has been selected they may be called for Personal Interview (if required).
The final list of selected ADWSS19 Designer will be announced on ADW social media handle.
Applicant has to deposit 50% of the fee within 5 days of the date they are informed of there selection, falling this will terminate their selection and the seat will be offered to the waiting applicant.
Application Guidance Notes
GUIDELINES FOR SUBMISSION OF PICTURES
Pictures of samples should be taken on professional quality female models or on suitable mannequins.
The location, setting, and background for pictures should be planned according to the theme of the collection.
Pictures of the samples on a model or mannequin should be styled appropriately and should indicate the right placement of an accessory used.
In-case collection carries separates like trousers, tops or jackets, the pictures should clearly indicate the complete look.
Designers should provide high-quality sketches and photographs in PDF/PNG/JPEG format. All files should be zipped in a folder and then upload in a single zip or RAR file. The file should not exceed more than 10MB.
Evaluation Criteria for Final Selection
Originality of Concept & Innovation in Design– How creative and unique is the theme/concept/elements of the proposed collection for ADW and the design philosophy of the label?
Craftsmanship– What is the level of quality of the tailoring, detailing and finishing of the samples submitted?
Design Aesthetics– Balance of colors, patterns, prints or embroideries used in the proposed collection.
Clarity of Vision– What is the level of clarity behind the design philosophy of the label, theme of the proposed collection and execution through the samples submitted?