ADW – Fostering Creativity, Excellence and Industry Interface in the Fashion World!
ADW Vision & Mission
ADW Philosophy & Values
ADW is heralding in a new wave in the Asian Fashion Industry by bringing together designers, artists, models, studios and creative geniuses from across India and Asia on a single platform. ADW strongly believes in its core values:
- Nurturing Talent – The platform is dedicated to nurturing top and emerging Asian designers and showcase their talents irrespective of their age, gender, religion, caste and social background. ADW provides opportunities to next-gen designers, fashion models, make-up artists and other technicians to garner invaluable experience on the world stage.
- Encouraging Ethnic and Cultural Mix – ADW focuses on bringing together different cultures and ethnic values to boost continuous innovation and talent recognition in the world of fashion. The various cultures, traditions and colours of Asia provide a never-before-seen cultural extravaganza on a single platform.
- Giving Wings to Creative Geniuses – With the growing commercialisation in the fashion industry, creative thinking and ingenuity sometimes take a back seat. ADW is committed to bring to the forefront creative gurus, who will further enhance the learning environment for aspiring and new-gen designers.
- Revolutionise the Entertainment Industry – ADW aims to not only promote fashion designers and talented artists but also bring in a new age in the Fashion world by way of unique concepts, live shows and trend-setting events.
In order to accomplish its goals, ADW aims to strengthen its strategic pillars:
Commerce & Business
To invite global industry brands, young entrepreneurs, export houses, e-Commerce companies, investors, startups and business professionals to the events and showcase them the talent of our designers. This will provide them with growing business opportunities and expand their horizons in the field of fashion across the continent. With the advent of e-Commerce and mobility solutions, we will further enhance the connectivity between talent and business to bring Asian fashion to the world’s centre-stage.
Education & Design Institutes
With education and fashion design institutes playing a crucial role in honing the skills of future designers, leaders and entrepreneurs, it is imperative to involve them as one of our strategic partners. ADW will spearhead competitive initiatives to attract young talented designers through scholarships for under privileged students and mentorship programme involving creative geniuses. We intend to work with institutes and students collectively to make the experience engaging and fruitful. The Designers Premier League (DPL) is an initiative that has been designed exclusively to make this happen wherein design students from various institutes across the country will compete to win scholarships and the opportunity to participate in ADW.
Technology & Digital Media
Rapid innovation in technology has changed the way we communicate and do business. We leverage the technological and digital marketing expertise of our teams to promote our designers’ work and talent through social media and e-commerce platforms. Avenues like the ADW Online Portal will provide the channel through which our ADW designers can showcase their products to the global audiences and also communicate and network with each other and industry leaders. With our advanced technological solutions and innovative digital interfaces, designers and emerging talent can promote their unique offerings to the world.
Association & Collaboration
With a vision to generate invaluable creativity, build knowledge centres and promote industry interface between designers and production houses, ADW will forge long-lasting partnerships and collaborations with other associations, groups, individuals and institutes in the fashion industry. We aim to promote the cultural mix by strengthening the industry ties with our counterparts from other nations, which will further enhance the growth of Asian fashion across the globe.